Provenance
Authenticity
Integrity
Fraud is a world-wide problem threatening the reputation of brands and regions, and can occur throughout a supply chain.
Entrust ensures end-to-end supplier, manufacturer and consumer security, and automates record keeping of every stage.
In March 2019, armed with ideas to solve the world-wide issue of wine fraud, winemaker Jeffrey Grosset and grape grower David Travers won $50,000 at the South Australian Premier’s Blockchain Innovation Challenge. They brought in additional expertise and won a further $150,000 in the Australian Government’s competitive Accelerating Commercialisation pool. Entrust was officially launched in September 2020.
Entrust combats fraud via its simple yet immutable record keeping data interface and infrastructure. A free wine industry beta version to test every stage of product sourcing, processing and packaging is being trialled.
Entrust allows easy verification of product provenance, authenticity and seal integrity, on the spot, prior to purchase.
Entrust’s easy to use, streamlined user interface records every stage of the wine production process, from grower to glass. Its integrated program eliminates the bulk of paperwork and consolidates accurate, secure record keeping.
Entrust meets Australia’s Label Integrity Program (LIP) standards and enables remote auditing in a single, easy to use application.
In the 2020 Australian vintage, more than a dozen of the Clare Valley’s major wine companies captured more than 250,000 litres of wine in the world’s largest wine provenance distributed ledger trial.
Jeffrey Grosset
Director and Co-founder
World-renowned winemaker, owner and founder of Grosset Wines. A wine screwcap pioneer, Grosset campaigned to institute the legal integrity of the riesling grape in Australia.
David Travers
Director and Co-founder
A former Deputy Premier’s chief of staff and founding Chairman of Sundrop Farms, he returned to the family’s sixth-generation grapegrowing and farming enterprise in 2015.
John Longhurst
Chairman & Cyber Security
A former buy-side analyst and Capital Group Companies senior partner. Since 2013, Longhurst has focused on advising, governing and investing in global early stage enterprises.
Frances Uggias
Company Secretary
Former private bank manager, oversees an international investment portfolio, intellectual property and a charity fund.
Robert Allen
Technical Director
A fintech startup specialist, chartered engineer and former British army officer, Allen has more than 30 years’ experience delivering digital transformation. He is currently deputy chairman of Blockchain Australia.
Chris Bishop
Lead Engineer & Designer
A designer and software engineer, digitising UK’s National Archives. Is a fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce in London.